How Purpose Gets Lost In Business
By Fia-Lynn Crandall Copyright 2021 Scale Naturally Inc.
Many in the business space of coaching, healing and transformational work are purpose-oriented people.
They didn't just start a business to sell stuff and make money, many had a calling that couldn't really be expressed in a standard job.
Business has it's challenge for purpose driven entrepreneurs. Yet there's one thing that sets up losing connection with purpose in the land of business. It has to do with how they view purpose.
So what is purpose anyway?
You’ll get a different answer depending on who you talk to.
So many strive to find their purpose, seeking out the ONE THING thing they’re here to do. Placing a big importance on figuring it out and doing it. Some place a big emphasis on leaving a legacy and lasting impact as their purpose.
I see it quite differently.
I believe our most important purpose is to BE all that we are.
And I think a lot of us got lost in the doing and in trying to make some big thing happen lost touch with ourselves and this most fundamental purpose.
If you approach purpose from this BEing first, inside out perspective then it changes a few things.
Rather than trying to find the ONE thing that is your purpose, you might discover that onceyou're clear on the key aspects of who you are (who you're here to BE) there might be several things you can do to fulfill that essence.
The essence of your purpose has many different expressions.
From this perspective, to fully live your purpose to the fullest you must ensure you’re BEing all that you are as the starting point. And since you’re in business...
Business becomes about expressing all that you are into forms that serve those you’re here to work with.
Unfortunately, in the world of business it’s easy to lose touch with being your full self. Especially in the coaching/healing space there’s a lot of “do these 5 steps to create success”.
But what if those “5 steps” cause you to neglect the creativity you have? This is what happened in my case. I created a lot of monetary success and helped a lot of people yet I wasn’t BEing and giving expression to all that I was inside.
I was very creative. I never stop creating. Yet the way I did my business had me be more like a teacher who taught the same thing over and over.
I could feel I was off purpose. I wasn’t BEing all of who I was. And eventually I reached a point where I couldn’t DO what I was doing anymore until the DOing was a full expression of ALL that I was here to BE.
The problem with the BEing aspect of purpose is for most of us it’s hard to see.
We know a ton about ourselves yet we don’t have a simple way to articulate it to ensure our BEing is expressed in our DOing.
I'd love to help turn this around.
That’s why I am excited about a brand new free workshop called “Own Your Unique Purpose”.
And guess what? It’s not about the DOing in this workshop. We start out by identifying 3 specific core-to-your-purpose gifts that are a part of who you are. These gifts are in essence form.
From there you’ll have a chance to assess key aspects of what you’re DOing in your business to see if you’re giving expression to these gifts or if the BEing of the essence of your purpose is being squished.
Turns out it’s a powerful exercise. To assess your business for how much you’re expressing the BEing part of your business.
When even one aspect of the BEing part of your purpose isn’t being expressed fully it leads to all sorts of extra challenges like procrastination, lack of momentum, not having enough energy to DO what it rakes to succeed in your business.
BEing matters.
Join me for this powerful exploration of your purpose. It will give you a new, illuminating and liberating perspective on your business.
