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    • NATURAL DESIGN CERTIFICATION
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ABOUT US

FROM CONFORMITY AT A COST TO LEADERSHIP IN HARMONY WITH NATURE

We Help Leaders Build Cultures of Care, By Design

We’re not a traditional consulting firm. We’re a small, high-impact company founded by two neurodivergent, 2SLGBTQIA+, trauma survivors who believe the future of leadership is aligned, inclusive, and deeply human.

We’ve lived through the cost of erasure.

Years spent masking, over-functioning, and trying to succeed in systems not made for us. We know what it’s like to shrink ourselves to belong and what’s possible when we finally stop.

We’ve lived through the cost of erasure.

Years spent masking, over-functioning, and trying to succeed in systems not made for us. We know what it’s like to shrink ourselves to belong and what’s possible when we finally stop.

Our work is rooted in the belief that when leaders stop erasing themselves, and organizations stop erasing difference, real transformation begins.

What We Believe

🌿 Creating an inclusive, psychologically safe workplace of the future starts from the inside out

🌿 People thrive when they can be their undeniable selves, not filtered versions that “fit the mold”

🌿 The old paradigm of leadership centers sameness and we believe the future is built by honoring diversity and uniqueness

🌿 Culture change sticks when it’s embodied, not just stated

🌿 Leaders set the tone and when they shift, everything else can too

🌿 Care is not an add in, it’s a structure, a strategy, and a source of power

We don’t do “tick the box”. That’s not how transformation works.

We work with leaders and organizations ready to create truly inclusive cultures where everyone can be at their best.

Our Approach

We design for real life — fast-paced, complex, and full of humans.

Everything we create is built to be:

  • Simple to implement

  • Grounded in lived experience and stories that humanize inclusion

  • Designed for impact, not overwhelm

  • Rooted in inclusion, care, and clarity

We don’t do generic or checkbox DEI.

We build brave, functional cultures that actually work — for your people and your goals

Our Values

These are the principles that shape every offering, every relationship, and every decision.

🌀 Leveraged Impact

We focus on what matters most. We create layered impact with all we do.

🧬 Honouring Uniqueness

Nature thrives because of diversity, and we follow nature's lead. Conformity costs.

🌿 Simplicity, Speed & Minimum Effort

We know you're busy. We focus on solutions that create sustainable action. 

🔥 Courageous Growth

To truly do well, we must do the hard work. Stretch our comfort zones to do better for those around us.

💠 Dignity & True Belonging

Every person deserves safety, respect, and a true space to thrive. When people are safe to be their full selves at work, the organization thrives.

LET'S CONNECT!

ABOUT THE FOUNDERS

Fia-Lynn Crandall

(she/her)
Creator of Natural Design™
Co-Founder of Scale Naturally

Fia-Lynn Crandall (she/her) is the co-founder of Scale Naturally and the creator of Natural Design™, a proprietary profiling tool that helps leaders and teams embrace their unique nature to perform at their best, while cultivating deep well-being.

Fia-Lynn's work is driven by a clear purpose: to end the culture of erasure that costs organizations and individuals their energy, creativity, and potential. As someone who is neurodivergent, 2SLGBTQIA+, and has forged her own path across 20+ years as an entrepreneur and a Mechanical Engineer, Fia-Lynn knows firsthand what it means to navigate systems that weren’t built for difference.

She now works to help others build new systems to create healthy workplace cultures—rooted in care, authenticity, and the intelligence of nature.

Fia-Lynn is a nature lover who lives in the beautiful Canadian Rockies in Canmore, Canada with her partner Makaylah and goofy Labradoodle Lady Frankie.

Makaylah Rogers (they/he) is the co-founder of Scale Naturally and the creator of the Empowered Culture of Care Framework, a transformative approach to building workplaces where mental health, inclusion, and systemic care are the norm, not the exception.

Makaylah’s work is grounded in a deep commitment to create cultures where no one has to trade their well-being or authenticity to belong. As a neurodivergent, queer, non-binary trauma survivor with over 13 years of experience as a social impact entrepreneur, facilitator, and speaker, Makaylah brings both lived and professional expertise to every room they enter.

They are a recognized voice for inclusive leadership and cultural transformation, having received the Diversity, Equity, and Inclusion Business Excellence Award and the YWCA Banff Changemaker Award for Innovation in 2023.

Makaylah lives in the mountains in Alberta, Canada with their partner, Fia-Lynn, and their goofy Labradoodle, Lady Frankie. Makaylah is a mental health advocate and co-founder of Frankie D’s Donuts. Makaylah loves country music, working out and the sight of fresh snow on top of the mountains.

Makaylah Rogers

(they/he)
Co-Founder of Scale Naturally

Our Frameworks & Core Proprietary Tool

  • Natural Design™ – Our proprietary profiling tool to uncover a leader’s unique wiring and aligned ways of thriving

  • Aligned Leadership by Natural Design™ -  A development path for leaders ready to reclaim their energy, confidence, clarity, and capacity

  • Empowered Culture of Care - Our systemic, trauma-aware approach to culture change rooted in inclusion, psychological safety, and structural care

  • The Scale Naturally Framework - Our overarching framework for creating sustainable systems that center care and honouring uniqueness for organizational thriving 

This work is for those ready to lead the future.

Not through adding more policies, pressure, or performance — but through real, embodied change, starting with leadership.

Ready to explore what that looks like for your team, your culture, or your own leadership?

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If you are interested in connecting with us for a complimentary 30-minute call to discover how we can help you bring out the best in your leaders and team please fill out the form below. We look forward to speaking with you!

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At Scale Naturally, we are privileged to live and work on the Treaty 7 territory of Canada, the traditional and ancestral territory of the Îyarhe (Stoney) Nakoda Nations, the Blackfoot Confederacy (Kainai, Piikani, Siksika), the Tsuut-ina, and the Métis Nation of Alberta - Rocky View Metis District 4. We acknowledge our status as settlers on Indigenous land as we vow to continue to listen, learn, work towards reconciliation.

We are a proudly Neurodivergent, 2SLGBTQIA+ owned company.

Copyright Scale Naturally Inc. 2025

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